12.14.2010

Running with the big dogs: the Bay Colony Dog Show

I confess: I'm a media hound.

I love reading newspapers cover to cover. Freshly printed magazines. Skimming, skimming, skimming, DVR paused, watching TV shows of all kinds. Zipping through AM, FM and even XM radio stations in the car. I can go through media outlets faster than a fat kid chases an ice cream truck, and yet I still crave more. Kind of like really fresh chips and salsa.

Next year, I'll {hopefully} celebrate my 20th year promoting the Bay Colony Dog Show. I'm a dog person, having worked in a shelter as a teen, on the board of a shelter as a young adult, and for various animal organizations throughout my career... in addition to owning three hamsters, five cats, two dogs and various other critters.

But the dog show gives me more than an opportunity to see thousands of pedigreed pooches of all shapes and sizes (check out my mastiff friend Wilbur!): it feeds my hunger for the hat trick. In PR, especially special event PR, it's great fun to see if you can attract every single media outlet in the market... or at least the ones relevant to your client. I do this nearly every year with the dog show, and it's great fun to be able to work with the press for four days on something so positive, fun, highly visual, and educational. (Check out my shoestring show website: www.baycolonydogshow.com for more de-TAILS.)

Oh yea, for those of you who know me, I'm a word person. I love puns. Dogs + puns = great fun. I've come up with some great ones, but new ones bubble up every year. This year, credit goes to my intern Kari, who helped me walk around our Santa and observed, "You know, we should get a picture of Santa with all the toy breeds around him. Santa sure loves his toys." Brilliant!

Until next year, I'll keep hounding the press on behalf of other clients, but the dog show is close to my heart and I'm lucky to be able to marry my interests all in a four-day, 5,000 tail-wagging, special event.

Happy Howlidays, all!

9.09.2010

School's in... and livin' is easy?


Just a word about back to school. My sassy third-grader and oh-so-cool sixth grader are role model tweens: passionate but hormonal, smart but can make bad decisions, artistic and immoveable, snuggly and standoffish... and that's just before breakfast. I love my kids, but back to school time can also bring work/life challenges that plague all working parents: do you finish that report or attend football practice? Do you watch TV and zone out after a long work day or take the kids to the library? This time of year means new routine, new organizational tools, new transitions for all. I find that each year gets easier to adjust to, then someone upstairs throws a monkey wrench into the works: a death in the community, a nonprofit commitment gone awry, a church social you really want to attend. What tips do you have for keeping afloat?

5.11.2010

Canine companionship


As a society, we spend billions of dollars on online dating, matchmaking services, speed dating events, and singles clubs... people need connection and love, after all.

Why not just adopt a dog from your local breed rescue club or animal shelter (www.petfinder.com, www.akc.org)?

A wise dog lover once said, "To err is human; to forgive, canine."

Dogs provide more than companionship. Dogs provide humor, substance, humility, forgiveness, energy, warmth, and grace.

My English Bulldog Major is a pretty cool friend. He grounds me, and makes me take a moment to take a breath, pat his back, watches TV with me, and generally is a constant source of humor in our house. We once used my Flip video camera to make a "Major Motion Picture" starring you-know-who, and we enjoyed watching that video for months. He's a great dog, despite the $257 vet bills and constant grooming and walking and feeding and... awww, heck. He's a great dog.

Dave Barry once said, "You can say any fool thing to a dog, and the dog will give you this look that says, `My God, you're RIGHT! I NEVER would've thought of that!'"

2.15.2010

A nice word about the F-bomb


When I was in high school, I thought swearing alongside my dopey friends made me look cool. Now that I'm only slightly more mature and have two great kids of impressionable ages (11 and 7), the F-bomb makes me wanna... explode.

I have always told my kids that, unequivocally, people who swear just can't think of better, funnier, more creative words to express their frustration. We spent years cycling through great options like "RATS!" "GEESES!" (instead of JESUS!), "CHEESE AND QUACKERS!" and "MOTHER OF PEARL!" (thanks, Chris Farley). I also like random phrases inserted where a swear should be, like "GREAT WALL OF CHINA!".

I recently visited a local greasy pizza joint, where the owner decided it was no big deal to drop a few F-bombs in front of my seven-year-old daughter. When I called him on it, he verbally abused me (no surprise there) and threw me out of the store, yelling, "You come in to MY store and tell ME how to talk???" Uh, yea. I'm the customer, you big... uh... you... [steam coming from ears]... why I oughta...

I didn't swear. I didn't push this psycho over the edge, though I wanted to. I showed restraint and decorum, turned on an Ugg boot heel, and walked out of the store. Forget the road rage syndrome. Don't get mad, just take your money and leave. What stronger point can you make than that? I didn't want his greasy pizza anyway (saving 20 fat grams there) and I showed my daughter that his behavior was NOT okay. I didn't swear back... goshdarnit, I wanted to.

Next time you want to drop the F-bomb, smile and think of something funnier. It'll make your day. How about channeling Velma from Scooby Doo and yell out a big ole, "JINKIES!" when you get cut off in traffic? If the Penguins of Madagascar can do it, so can you.

1.18.2010

Winter wonderland and MLK Day


Today I woke up to a beautiful dreamy snowstorm, a day filled with appointments and responsibilities, and a more than back-of-mind acknowledgement that today is Martin Luther King Day. How to connect the three? Here are some of the lessons I've learned by one of America's great teachers and communicators.

Mission and mindfulness. I'm still trying to figure out what my personal mission is... what my purpose is for being here. Dr. King had a single, mindful purpose: justice and equality for all people, "to take whatever adversity we are faced with and be intelligent in our planning and our actions towards that." That's why I love being a Unitarian Universalist... it gives me ideas, knowledge, resources and motivation to act on what moves me.

Love and peace. His methods unconventional yet rooted in spirituality, King made change happen by lifting us all up together, regardless of race, gender, etc., and leveraging love and peaceful means for a greater good.

Kindness. More than the Christian "turn the other cheek" proverb, King believed in justice can be achieved through nonviolent means, and spouted HOPE over militaristic methods.

For inspiration:

Nobel Peace Prize Speech, Oslo, Dec. 10, 1964:
“I refuse to accept the cynical notion that nation after nation must spiral down a militaristic stairway into the hell of thermonuclear destruction. I believe that unarmed truth and unconditional love will have the final word in reality. This is why right temporarily defeated is stronger than evil triumphant. I believe that even amid today’s mortar bursts and whining bullets, there is still hope for a brighter tomorrow. I believe that wounded justice, lying prostrate on the blood-flowing streets of our nations, can be lifted from this dust of shame to reign supreme among the children of men. I have the audacity to believe that peoples everywhere can have three meals a day for their bodies, education and culture for their minds, and dignity, equality and freedom for their spirits. I believe that what self-centered men have torn down men other-centered can build up.”