4.24.2008

method to my madness


Ok, here's my "cleaning confession": I love organizing my stuff, but hate cleaning. Especially under beds and on top of shelving and ceiling fans.

I have had the pleasure of representing method and the "people against dirty" who market a great line of eco-friendly household cleaners. I learned a lot about the toxic chemicals under my sink, and tossed them on Earth Day in favor of products friendly to my kids, dog and cats.

Here are few things I learned over the past few weeks:
-- The right mop can do wonders.
-- The right cleansers can do wonders.
-- Aerosol cans (air freshners et al.) are a flammable gas, and are bad.
-- The caps on laundry detergent are too big. If you can smell it on your clean clothes, you've used too much.
-- Look for toys that are PVC-free. (PVC = a triangle with a 3 in it)
-- For baking, silicone beats all, especially the PFOA chemical used in nonstick coating cookware.

And there's more, but you'll have to visit the website. I have to go clean my kitchen floor... the dog just had his morning slobber.

What's your cleaning confession?

4.21.2008

Boston Marathon [Shopping]


Reality check, folks: not everyone runs, or cares about running, or even enjoys running across a mall parking lot. Some people, like me, prefer walking at a slow leisurely pace or at best, a brisk stride.

Today in Boston, we are whipped into a athletic short-wearin', number flauntin', spandex frenzy. Today is the day of the famed Boston Marathon. Some call it Patriots Day, and they didn't mean the New England Patriots football team. Some call it a state holiday and a day off from work. Some call it...

An excuse to go shopping.

The smart stores have sales attracting the chubby ladies to forget about the sweat pouring down the runners' backs as they muscle their way up Heartbreak Hill. To me, Heartbreak Hill is the part of the store where you are the furthest from the bathroom and you've got a hot clearance rack in front of you... you sprint to the ladies room and back before that other Russian woman moves in on the merchandise. Shopping to me is a sport, a strategy game, and a treasure hunt all rolled into one.

If you'd rather be sprinting and pouring cups of water over your head, that's your choice. I'll be the one licking an ice cream cone at the finish line (about a block from Marshalls), smiling and glancing at my new Kate Spade spring purse.

I love Marathon Monday.

4.14.2008

Let the games begin... it is Red Sox season!

4.07.2008

Bulldoggin' it


Now I've done it. I've gone over the edge into the crazy, obsessive, fur-wearin', slobberin' world of dog ownership. My new pedigreed poochie, Major Monty, is a big marshmellow of an English Bulldog and will be a constant source of humor in our already chaotic two-kid, three-cat household. He snores, burps, growls, even farts better than anyone you'll meet in the public areas of your local nursing home. He's a lover, not a fighter, but I'd put his stubborn streak up against that of John McEnroe, Jack Nicholson and Madonna, any day.

Got a bulldog too? Email me or visit me on Facebook... tell me what your "bully" is up to.

I can't wait until summer vacation...


4.03.2008

Giving you The Finger


From PROMO magazine online's PROMO Xtra
by Brian Quinton, April 3, 2008:
Nestle's name-change prank teased new Butterfinger comedy channel on Yahoo!

Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-named itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.


The news was actually a gimmick to promote the April Fool‘s Day launch of the branded Butterfinger Comedy Network on the Yahoo Video portal http://ButterfingerComedyNetwork.yahoo.com. And one of the first clips entered on the network was the reaction of people on the street to the purported name change. The verdict: nine against, for obvious reasons of taste, and one for, because “you eat it with your fingers.”

The launch of the comedy channel is being supported with Butterfinger ad takeovers of the front page of Yahoo Video, brand ads on the Yahoo Messenger IM service and new interactive ads across the network of Yahoo content sites.

Visitors to the channel Web site can also upload videos of their own April Fools’ Day pranks or enter their ZIP code too find a nearby participating 7-Eleven that still has stocks of the free “Finger” bars. If stores in their neighborhood are out, a link on the site will take them to eBay Giving Works, where a limited number of the bars are being auctioned off to support a youth charity in Los Angeles.


“Butterfinger is a brand that truly celebrates clever, witty humor,” Nestle Confections spokesperson Tricia Bowles said in a statement after the joke was revealed. She added that the prank was “just a taste of what’s to come on this newly launched entertainment site.”

The Butterfinger Comedy Network on Yahoo currently offers about 500 clips, in categories from outtakes and animation to user-generated clips and commercials.

The Butterfinger deal is part of a Yahoo initiative to expand its network of themed video content by letting advertisers become exclusive co-branders of that material. Yahoo currently draws about 36 million monthly viewers to its video content. By contrast, Google-owned YouTube received 80 million unique viewers in January 2008, according to data from comScore. Fox Media Interactive’s MySpace had the second highest monthly traffic count with 53.9 million unique viewers.

4.01.2008

April Fool's Day!


I love April Fools Day.

In college, I got “busted” for tying everyone’s doorknobs together (who knew it was a serious fire code violation??) and covering entire doorframes with saran wrap.

This morning, my kids and I filled my husband’s car with Styrofoam peanuts. Well, we didn’t fill it to the brim, but we did a great job. Let's just say my husband picked more peanuts this morning than Jimmy Carter.

The moral: don’t forget to take the time for harmless fun. So what if we killed a few styrofoam trees in the process.

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